Irvine, CA (October 31, 2006) – Meguiar’s®, Inc. unveils its innovative Hot Rims® Mag & Aluminum Polish, featuring a wide-mouth tin and unique cinnamon scent. Created to give wheels an amazing, mirror-like shine, Hot Rims Mag & Aluminum Polish quickly and easily removes oxidation without hazardous chemicals.
Hot Rims Mag & Aluminum Polish is a revolutionary, quick-cleaning polish that easily and safely removes oxidation without scratching wheel surfaces. Meguiar’s developed this extension of its Hot Rims product lineup to be the new industry standard in shine and protection. The wide-mouth tin allows for easy application by hand or polishing tool, and the hot cinnamon scent is a welcome relief from the chemical smell of other polishes.
With the introduction of Hot Rims Mag & Aluminum Polish, Meguiar’s continues to build on the success of its Hot Rims® lineup of wheel cleaners and to deliver innovative cleaning and polishing solutions for every type of wheel. In 2006, Meguiar’s Hot Rims All Wheel Cleaner has jumped to the industry’s #1 position in wheel cleaners.
Hot Rims Mag & Aluminum Polish, offered in 8-ounce containers, will begin shipping December 1, 2006 at major retailers and auto enthusiast/specialty retailers nationwide. Visit the Meguiar’s booth at the SEMA Show (Booth #23342) to experience the complete line of new 2007 products.
Meguiar’s, the century-old leader in automotive appearance care, offers serious car care for car crazy people around the world. Its next generation of technology redefines quality and performance. Chosen by 22 out of 25 “Best of Class” winners at the 2006 Pebble Beach Concours d’Elegance, Meguiar’s provides highly specialized products for every automotive surface, including paint, wheels, tires, and interiors. As part of its passionate support for the car hobby, Meguiar’s created “Car Crazy Television,” seen weekly on SPEED and “Car Crazy Radio,” which airs weekly in over 120 markets nationally. For more information, please call Meguiar’s at 800-347-5700, see Meguiar’s at www.meguiars.com or www.carcrazycentral.com, or join their online discussion forum at www.meguiarsonline.com.